About Project hi

Why we're here

Most conversations about AI seem to land in one of two places. Breathless excitement, or quiet dread.

Neither feels quite right to us.

We started Project hi because we wanted a third option. Curiosity. The kind of attention you give to something genuinely new, without rushing to decide what it means.

Human intelligence is the thing we keep coming back to. Not as a comparison point for what AI can or can't do, but as something worth understanding more deeply in its own right. What does it mean to think well? To notice, to feel, to connect, to create? These questions matter more, not less, in a world where machines can do more of what used to be ours alone.

We treat human intelligence as humanity's greatest asset. That's not a defensive position. It's a starting point.

Who we are

Hazel Harrison is a clinical psychologist who has spent the last decade helping people and organisations think more clearly, lead more humanly, and build the kinds of relationships that hold up under pressure. She's interested in psychological safety, mattering, and what it takes for people to do their best work. She founded ThinkAvellana in 2015 and has been bringing psychology out of the clinic and into everyday life ever since.

Jim Marshall is Chief Revenue Officer at Aibly, an AI-agent-orchestration platform helping shape the next generation of workspaces where people and agents collaborate rather than just coexist. He's spent twenty years building, buying, scaling and selling businesses, and his consulting work has focused on what makes high-performing teams tick. Jim is interested in the future of work, the chemistry between humans and AI agents, and the culture of belonging. He's a cricket fan, a dad, a runner and a reader.

We met when Hazel was speaking at a conference about technology and mental health. Jim came up afterwards. The follow-up coffee turned into away days, double-headed speaker events, and Hazel hot-desking in Jim's office so we could keep building ideas together. Friends, colleagues, co-conspirators. We've been listening and talking since 2019.

Project hi grew out of conversations we kept finding ourselves in, and felt we had to share.

What we do

Project hi is notes from the inside.

We're using AI throughout our lives and paying attention to what it does to us. Where it brings us closer to our thinking, our learning, and each other. And where it doesn't.

We send each other voice notes, often. Half-formed thoughts, things we've just tried, questions neither of us can answer yet.

What we share publicly comes out of those conversations. Social posts, longer pieces, occasional thoughts. Always grounded in something real, whether that's research, a moment that surprised us, or something worth sitting with.

We're not here to predict where AI is going. We're here to pay attention to what's happening now, in ourselves and in the people around us.

If any of this resonates, we'd love to hear from you.